Topeak
Tools, pumps, bags, and racks�. you name it, Topeak set the standard for innovative design. The reason's simple. The creative team at Topeak are better than anybody else at figuring out how to make things easier to use, more efficient, better looking, and more durable. Small wonder Topeak regularly win head-to-head product reviews and boast a string of 'Product of the Year' awards in independent magazines.

Easton
Undisputed world leaders in the production of high performance aluminium frame tubing, Easton are rapidly emerging as the hot name in top quality components.

Cane Creek
Technology that makes sense' is a motto at this US design and manufacturing company. Cane Creek headsets, rear shocks, brakes, Crono wheels and Thudbuster suspension seat posts are some of the most innovative and best performing cycling products available. This is not a company that compromises manufacturing quality or copies other people's ideas and the result is a range of cutting-edge components with unique features that offer unsurpassed performance.

Fizik
fi'zi:k offers the ultimate combination of comfort and light weight in saddle design. Through physiological research, anatomic studies and advanced technology fi'zi:k has developed distinctive models specifically designed for differing riding styles and disciplines using patented features such as the Royal Gel cushioning used in the TwinTech and CP3 models, the TwinFlex carbon bases in the Aliantes and the hugely successful WingFlex designs of the Arione and Gobi saddles.

Ergon
The Ergon development team consists specialists in different fields. There are bike experts, racing cyclists, sports scientists, physicians, ergonomics experts and engineers. It is a comprehensive team. In terms of bicycle industry history, there has never been a grip with as much effort placed in its development as the Ergon hand grips. Even in apparently small details, Ergon makes the difference.

ProGold
Progold's MFR technology reduces friction and wear by about 50%. This revolutionary cycle lubricant works in a unique way to offer longer chain life, easier pedalling, smoother shifting and a quieter drive train. It has excellent penetration, inhibits oxidation and corrosion and works to shed contamination. It's also environmentally green and non-staining

Hutchinson
Top professional teams put their faith in companies that have the technology and the experience to deliver a competitive edge. Hutchinson are world leaders in the field of high performance tyre compounds and tyre manufacturing technology. The last five Tour de France winning teams have used Hutchinson tyres as do many other major professional road and mountain bike teams. Acknowledged world leaders for cycle tyre innovation Hutchinson have developed a host of proprietary features to enhance grip, puncture protection and durability and to reduce rolling resistance. They've also pioneered many of the recent trends in tyre design such tubeless tyre systems, co-extrusion to provide mixed rubber treads and MRC (maximum rebound control) systems.

Maverick
MAVERICK was founded in 1999 by Paul Turner (RockShox founder) working with Frank Vogel (former RockShox R&D guru) as an independent company with the experience and vision to develop Innovative, quality products - without the meaningless hype. The result is ground breaking designs that offer mindblowing performance. Through intelligent design ideas, sophisticated manufacturing and attention to detail MAVERICK products are simple in design, easy to maintain and fantastic to ride.

Bike Ribbon
Genuine Italian made handlebar tape used by top professional riders as well as club enthusiasts everywhere. Bike Ribbon offers a range of products including cork tape, gel cushioned tape, traditional plastic tapes and more in a range of patterns and colours including carbon and neon versions.

Montane
The lightest weight and lowest bulk shell jackets and pants available in the world today High quality, lightweight, comfortable clothing massively enhances your riding experience. You�re free to focus on the pleasure or pain of your ride and not the weather or the sweat running down you back! Performance bike shell clothing should prevent the wet and wind reaching your skin, where it can have a dramatic and dangerous cooling effect. At the same time it should allow sweat and excess body heat to escape as easily as possible. Montane cycle clothing provides the perfect balance between weather protection and breathability in formats which make them the world�s lightest weight and lowest bulk shell jackets and pants. By reducing the weights and packed sizes of all Montane clothing to the lowest achievable levels less energy is wasted carrying clothing and more space is available for the other essential items like food, tools or spare tubes.

Bike Shield
Bike Shield offers clear advantages over other products which aim to offer invisible protection to bike frames. Available in attractive packaging as a complete set for the whole bike or as individual pieces to protect specific parts of the frame.

Carnac
Carnac�s reputation as world leaders in comfort performance is built on hard-won shoe making �know how� and a totally uncompromising commitment to quality materials.

Check our charts setting out the the many design features built into Carnac shoes & it�s no surprise that these shoes feel as good as they do after many hours in the saddle... and last so much longer than many well-known brands. These shoes feel great as soon as you slip them on. But the full benefits of elasticated fabrics, strategically placed padding, specially designed anatomic soles and the many other unique details in Carnac shoes aren�t obvious in a shopping environment!

Better to ask the many riders who found the remedy to hot, weary and aching feet when they invested in Carnac shoes.

Delta
Ingenious products designed to make storing or transporting your bike simple and convenient. Design detailing and quality materials mean your bike and other stored equipment are protected from accidental damage.

Brooks
BROOKS � 140 YEARS OF CRAFTSMANSHIP The undoubted supremacy of Brooks saddles is largely due to their irreproachable quality in every detail. The leather is absolutely the best obtainable and is thoroughly adapted for its purpose. Retention of shape, and even improvement after the break-in period, is the crucial test of a leather top and is one of the chief characteristics of Brooks saddles. A broken-in Brooks is the only saddle whose shape becomes truely yours. An important feature of leather is its porosity. Invisible pores in the hide provide natural ventilation. Brooks saddles are always cool to ride, so they stay comfortable on the longest rides on the warmest days.

Selle Royal
SR ERGOGEL SADDLES
A line of anatomically designed saddles delivering a gender specific solution for men and women which takes account of anatomical differences and the cyclist�s style of riding: athletic, moderate or relaxed (see diagrams). Scientific testing to measure pressure distribution, blood flow in the arteries and the supply of oxygen to the genital area has been used to optimise the design of these saddles and to prove them more effective than other well-known designs which claim to address these issues. Aside from the obvious anatomical differences between men and women SR ErgoGel saddles take account of many other factors such as:
- Variations in the profile of the pelvic bones of different riders as they rock forward from an upright to a low riding position.
- Variations in sit bones width; men�s vary between 100 and 136mm, women�s between 112 and 148mm
- Variations in the positions of pudendal arteries and nerves between men and women.
Combined with ErgoGel�s exceptional cushioning characteristics these designs are the ultimate in cycling comfort for riders who feel the pressure!

SR RESPIRO SADDLES
In warm weather, when leaving a bike in the sun or riding for a long period of time a saddle will increase in temperature. Rising above the rider�s skin temperature, the saddle creates an unpleasant feeling of perspiration and discomfort. Eventually this can cause pain. Respiro (meaning �breathe� in Italian) avoids this by keeping the saddle up to 25% cooler thanks to the cool Microtex cover and the ventilation channel. Respiro is a range of saddles anatomically designed to fulfill the different needs of both men and women. The various models incorporate a range of additional comfort features including Royal Gel cushioning,modular elastomers to absorb shocks and the ICS integrated clip system to accept SR bags and lights without additional brackets.

SR LOOK IN M-FLEX SADDLES
LOOK IN saddles feature Royalgel applied in greater concentrations at the pressure points where you need it most. The window designs help you to select the right saddle for the type of bike you use and for your position while riding. Royalgel adapts to your anatomy by moving vertically, horizontally and diagonally in 3 dimensions, reducing the pressure peaks on the sit bones and the genital area by up to 80%. Royalgel is also an excellent shock absorber which further increases your riding comfort. These saddles are padded with 3 layers of materials with different densities and visco-elastic properties. Between the lower layer of PU foam and the upper layer of Royalgel is a visco-elastic interface. This enhances the properties of Royalgel allowing it more space in which to move in 3 dimensions, thereby providing better pressure distribution and shock absorption.

M-Flex is the premium quality LOOK IN range and features:
- modular elastomers with double inner suspension for shock absorption and an outer shell for vibration absorption
- WingFlex to enlarge the contact area and reduce friction on the thighs while pedalling
- Twin Flex with a flexible pressure relief zone for greater comfort in the genital area k ICS compatability allowing easy and secure fixing of SR bags and lights directly to the saddle

Nikwax
Nikwax Waterproofing Nikwax is the world leader in water-based cleaning and waterproofing for clothing , footwear and equipment. Nikwax products will keep you dry, warm and comfortable in wet weather and extend the life and performance of wet weather gear. Using water, not solvents, and no aerosols, Nikwax products are fluorocarbon-free, non-toxic, non-flammable and do not expel fumes.

Wippermann
WHAT MAKES WIPPERMAN CHAINS THE WORLD�S FINEST? Durability: The quality of link pins is the deciding factor in the service life of a chain. Other manufacturers� pins are surface hardened only. Wipperman�s unique XBH throughhardening process gives these chains their unique durability and prevents premature wear of sprockets. Flexibility and Rigidity: High lateral flexibility ensures a soft, smooth running gear shift. High torsional strength on the other hand ensures precise chain guidance onto the sprockets.

Princeton Tec
For thirty years Princeton Tec has pioneered the development of lighting systems for sports enthusiasts testing the limits of self discovery at the ends of the earth. The Switchback Series was conceived to provide endurance bike riders, single track hammerheads and urban workhorses alike with all of Princeton Tec�s extreme sports expertise. The result is a lighting series offering exceptional brightness and beam patterns with extended constant burn times and rapid recharge.

Regulated LEDs: Traditional lights are very bright initially but immediately begin to dim and continue to dim until the batteries are drained. Regulated LED is a sophisticated technology that maintains initial brightness as long as the batteries have sufficient voltage.

Wired: Double and Triple units are designed with unique circuitry so that if one LED goes out the others will continue to operate.

Allay
CHOOSE TO RIDE FIRST CLASS Treat yourself to first class seating and arrive at your destination in the best physical and mental condition. Conventional saddles do not address the dangers of prolonged cycling, as they tend to force the rider into putting as much quarter of his body weight onto the centre of the saddle, effectively compressing the nerves anf blood vessels that flow through the perineum and and supply the genitals. Numbness is an unpleasant side effect of hours in the saddle, but the long term problems might be more serious. Tests have shown that Allay Saddles, with the unique Airspan system, position the rider so that their body weight is aligned with the saddles sit bone comfort zone, allowing virtually unrestricted blood flow through the perineum.

SwissStop
A Swiss product, Swissstop offers the best braking performance in all conditions for all types of bike. Four different compounds are available. For optimised braking control choose the compound that suits your application.

All Swissstop pads offer:
- Top performance on dry rims and even better performance on wet rims
- Complete absence of abrasive materials which could damage rims
- Compatibilty with all rim materials with no danger of damaging the rim through using the wrong pad
- Consistent braking power from -20C to +40C
- Silent Operation

Bioflex
Comfortable, anatomically designed saddles in specialist models for men and women to suit every style of riding. Gel cushioning and Shocklite bases relieve painful pressure points and sprung versions are also available. Quality materials and many extra features such as reflective rear panels and scuff guards at the sides make these saddles especially good value.

Deity
Armour against the corporate mentality, Deity is a company built by riders for riders! With a product line designed for punishment, our relentless dedication to infiltrate the masses has created a company that is a reflection of the riders psyche, struggle and passion. Things have only just begun, so... Welcome to deity and enjoy the ride.