Extra UK secures CLIF Bar distribution
Author: Extra UK | Thu, 3 Oct 2013
Extra UK delighted to announce distribution of well-respected CLIF Bar brand.
Extra UK, distributor of world leading cycle brands, is proud to announce UK exclusive distribution of the CLIF® Bar brandfor the cycling, running, outdoors and sporting stores markets.
CLIF Bar is well known and loved for its sustainable approach to sports nutrition: producing nutritious food with the simple desire to give athletes and enthusiasts alike something they actually want to eat whilst also satisfying their nutritional needs more sustainably.
John Phillips, Extra UK’s Sales Director, said:
“We’re delighted to have the opportunity to distribute such a well-respected brand as CLIF Bar that is really in keeping with our portfolio of great brands we have at Extra. We consider CLIF products to be the best of their kind, and this makes us really excited to be involved with the brand.”
Distribution rights will begin immediately with stock expected to start shipping to suppliers in the Autumn.
CLIF Bar’s Steve Grossman, Director of Export, said this about Extra UK:
“We’re very pleased about the new relationship with Extra UK, which is a well-regarded pioneer in the distribution of sports brands. We look forwarded to building CLIF brand presence with them in the sports channel throughout the UK and Republic of Ireland.”
CLIF® Bar ethos
Clif Bar & Company was born out of a simple desire to make a better energy bar. Back in 1990, the company’s founder Gary Erickson was on a 175 mile bike ride and found himself unable to endure one more bite of another so-called ‘energy bar.’ He decided that he “could make a better-tasting bar.” After two years in the making, the CLIF Bar energy bar was born.
CLIF Bar’s aspirations centre around the core ethos sustainability. Namely,“sustaining our business, sustaining our brands, sustaining our people, sustaining our community, and sustaining the planet.”
CLIF Bars use wholesome ingredients you can see and taste, such as organic rolled oats, organic oat fibre and organic dates.
All CLIF Bars are also free of partially-hydrogenated oils and high fructose corn syrup.
- ANNOUNCEMENTSwissStop EXOTherm Stop-Ride Stop-Sale Advisory
- NEWSExtra UK appointed exclusive distributor of the new Pirelli PZero Velo tyres
- NEWSnuun and company® Announces Multi-Year Partnership with Prudential RideLondon
- NEWSFactory Jackson Reviews New Crankbrothers Klic HV Pump and F15 Tool
- NEWSCane Creek Introduces Helm Fork
- NEWSMaxxis Enables Extra UK To Realign Prices
- NEWS7 World Tour Teams Ride Fizik In 2017
- NEWSNew Shock and Remote Levers From Cane Creek
- NEWSChristmas Closing
- NEWSCane Creek Partners With eeCycles
- ANNOUNCEMENTWe'll be closed for Stocktake
- NEWSCane Creek Expands Shock Line
- NEWSNuun partners with Extra for exclusive UK distribution
- NEWSIt's Time To Get Dialed!
- NEWSBrooks 150th Anniversary
- NEWSMore Awards For Clif Bar
- NEWSTopeak Wins Red Dot Awards
- ANNOUNCEMENTClif Bar Become Official Sponsor of Prudential RideLondon
- NEWSInside Ergon
- NEWSOrange Seal In Cycling Weekly
- NEWSDesign & Innovation Award Winners
- NEWSChristmas Opening Times
- NEWSNEW Clif Bar Flavour Now Available!
- ANNOUNCEMENTAnnual Stocktake
- NEWSProGold The Reader Choice
- NEWSDBinline recommended by Singletrack Magazine
- NEWSDownhill performance meets… climbing efficiency
- NEWSErgon BE1 Scores 9 out of 10!
- NEWSFi'zi:k Black Edition
- NEWSNEW 2016 Fi'zi:k Shoes In Stock Now
- NEWSPinkbike Visits Crankbrothers
- NEWSClif Bar Wins Prestigious Award!
- NEWSThe Tracer Goes Green
- ANNOUNCEMENTExtra UK Welcomes Maxxis Tyres
- NEWSFind Us On Social Media
- NEWSCobalt 3 Wheels Score 9 out of 10!
- ANNOUNCEMENT2015 Events
- NEWSIntense Cycles - Tracing Dirt
- ANNOUNCEMENTAnnual Stock Take
- NEWSTopeak Mountain Morph - Awarded Singletrack Recommended
- NEWSTitley wins UKGE Series for BAB Intense
- NEWSLeadville – Bigham strikes again
- NEWSThe Strive Diaries: Entry 5 - EWS Reborn In The USA
- NEWSARTCRANK London
- NEWSNovatec Diablo 29 - 4 out of 5 MBUK
- NEWS4X Pro Tour - Val Di Sole - Yeti Racing UK
- NEWSBrooks England X Levi’s® Commuter Collaboration
- NEWSFizik To Illuminate Tour Finish Line
- NEWSTIME ATAC XC6 9 out of 10
- NEWSTopeak Joe Blow Mountain Scores 10!
- NEWSBAB Intense Race Report - UKGE Afan
- NEWS4X Pro Tour - Fort William - Yeti Racing UK
- NEWSThe Strive Diaries: Entry 2 - Enduro's Coming Home To Scotland
- NEWSIntroducing The DBinline
- NEWSIntroducing Clif Bar's New Ambassadors:
- NEWSIntroducing Volta
- NEWSNew Zealand Cycle Classic
- NEWSCrank Brothers to join Extra UK
- ANNOUNCEMENTAnnual Stock Take
- NEWS Extra UK secures CLIF Bar distribution
- NEWSIntroducing the Cyrano Series
- NEWSSchwalbe Euro 4X Series - Round 3 - Leibstadt, Switzerland
- NEWSCane Creek Introduces New Climbing Technology For DB Shocks
- NEWSRide For Michael
- NEWSHutchinson Toro Review - Singletrack Issue 82
- NEWSSchwalbe British 4X R3 & Schwalbe Euro 4X R2
- NEWSYeti Racing UK - 4X Pro Tour Round 1
- NEWSTeam Edition 2013
- NEWSAggro Racing - Round 2 & 3 Race Report
- NEWSSchwalbe British 4X Series Round 2 - Falmouth, Cornwall.
- NEWSCane Creek DBair XV
- NEWSClancy Wins The Soens For Rapha Condor JLT
- NEWSInside TIME
- NEWSHandley Draws First Blood
- NEWSPinkBike.com Review the DBair
- NEWSRapha Condor JLT Hit The Ground Running
- NEWSFestive Opening Hours
- NEWSEaston Cycling Licenses Technology From Topolino
- NEWSCane Creek Opens The Lounge
- NEWSJon Tiernan-Locke wins Tour of Britain
- NEWSShock Tuning Made Simple!
- NEWSTIME RX Instinct - RCUK First Look
- NEWS2012 Union Jack Limited Edition Swallow
- NEWSfi'zi:k dominate the Tour de France
- NEWSDon't Know Your Fit?
- NEWSIntense VTOPO Act 5
- NEWS2012 Word Champion
- NEWSBeyond the Bike - A Beyond Ourselves Project
- NEWSBrooks B17 Select World Traveller Limited Edition 2012
- NEWSEASTON CYCLING INTRODUCES THE NEW HAVOC 35
- NEWSIdentiti BMX Race Team Sign UK Elite BMX rider Tre Whyte
- NEWSINTENSE DEMO DAY - Moose Cycles
- RECALLTopeak Babyseat II Safety Recall
- NEWSMeet HARD EDDIE
- NEWSExtra appointed exclusive distributor for Time
- NEWSFi'zi:k Sponsored Jon Tiernan-Locke and Endura Racing top UCI Europe Tour Rankings
- NEWSTioga Sponsor Identiti BMX Race Team
- NEWSWorld Cup Dream Results for the Hutchinson United Ride!
- NEWSHutchinson Intensive on Road.cc
- NEWSGrowth in a tough market: Cane Creek
- NEWSTwo wins and seven podiums in three countries for Endura Racing
- NEWSTeam Sky makes the switch to fi'zi:k
- NEWSFreshFoodBike.com delivers groceries with Burley Travoy
- NEWSTiernan-Locke wins Tour du Haut Var with another standout climbing performance
- NEWSHutchinson United Ride Team
- NEWSTiernan-Locke wins final stage of Tour Mediterraneen to secure overall victory
- NEWSIntense VTOPO Act 1
- NEWSAre you Steep or Slack?
- NEWSCane Creek DBair - First ride review
- NEWSFizik Shoes Hit Hollywood
- NEWSFizik Kurve
- NEWSNew Intense Carbine
- NEWSIntense Tracer II reviewed by Singletrack
- NEWSJohn Boultbee Criterion Jacket
- NEWSA peek into Polar Bottle HQ
- NEWSAward for Curana