For that reason, we strive to constantly make the act of riding better – in whatever form that may take. This is the lens we look through when we conceive, design, test and manufacture Cane Creek components. We look to the rider – to ourselves – on the bike and ask, “How will this improve the ride?”
It’s our belief that a cycling component brand must be about more than just balance sheets, income statements and manufacturing quotas. Simply because a product may be profitable doesn’t mean it’s worth making. If it does nothing to make riding better – through innovative design, superior performance and quality craftsmanship – then, simply put, we don’t do it.
At Cane Creek we are riders first and we know the difference that cycling makes in our lives and our customers lives. We know that every time someone chooses a Cane Creek product they are choosing to trust us with something that makes their life better.
We will honor that trust by making sure that every product we release – from a simple bearing to a four-way adjustable shock – is the best it can possibly be.