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Founded in 1996, fizik's mission is to make the most sophisticated, inspiring and beautiful gear for the world's most discerning cyclists.

The passion for design and performance behind fizik's diverse product range for road, off-road and triathlon is expressed through the countless victories in the pro peloton and the MTB racing circuit, being the choice of the most inspiring athletes and winning numerous design awards.

Some credit fizik with redefining the racing saddle category thanks to its destructively-innovative elegant products that are not only comfortable, but also a source of style and beauty in their own right. The Arione, launched in 2003 is one such example. Now, fizik are pushing the boundaries of design and manufacturing with completely innovative products such as the ground-breaking 3D printed adaptive saddle, or the Vento Stabilita shoe race, with its unique construction providing optimum support and maximum power transfer.

Marking a re-entry into the world of MTB, fizik have introduced the Gravity range of shoes and Terra saddles. Available in both clipped and flat versions, the Gravita range combine a Vibram sole tailored to the needs of flat pedal, and clipped in shoes, with an expertly engineered upper and an eye-catching design.

Not wanting to omit those drop-bar riders looking at getting more adventurous, fizik have added a range of products for gravel and adventure bikes, building on their athlete-driven development ensuring the products are not only comfortable, but are rugged enough for every adventure, whether it’s crossing mountain vistas or tracing the white chalk roads of the Strade Bianche.