Our aim is to provide high-performance, sustainably sourced, quality products with a minimal environmental impact. By using sustainably sourced, recycled materials our products provide a greener alternative, whilst maintaining the quality and performance required to tackle the gnarliest trails and conditions British Columbia has to offer!
Sustainable Materials: We use recycled and bio-based materials. Some of our eyewear materials are the first to market in the MTB industry, making our Alta Goggle and Nita Glasses truly unique! All without compromising on durability or performance.
Plastic-Free Packaging: We have ensured that our packaging is free of plastic and is largely comprised of recycled and reclaimed cardboard.
Performance-Driven Design: Engineered with precision, our eyewear offers unmatched clarity, ventilation, and protection. Notably, our products boast excellent anti-fog properties, ensuring clear vision in even the dankest and most humid B.C riding conditions.
Affordable Price-Point: We understand the importance of providing high-quality products at an accessible price. Our eyewear is designed to be affordable without compromising on the features that matter most to mountain bikers.
